Social media in Dermatology
Milestones in invention of e-technologies
- 1971 – Email
- 1985 – AOL
- 1993 – www (internet)
- 1998 – Google
- 2001 – Wikipedia
- 2004 – Facebook
- 2005 – Youtube
- 2006 – Twitter
- 2007 – Iphone
- 2010 – Ipad
All technologies have evolved and they are being used with different frequencies – for example today emails are used many times a day but no one used them in 1971.
- In 2014 Social media (like facebook) allows to make this more than ever before:
- communicate
- influence
- teach
- learn
- recruit
- make a difference
- However, there are things to be aware of when using social media:
- don’t practice medicine online
- frontier blurred between “public vs private”
- posterity: everything posted can be there forever.
- “mom rule”: would you like your mom to do it
Number of people in social media (in billions)
- Facebook 1.2
- Youtube 1
- Google+ 0.34
- Linkedin 0.26
- Twitter 0.19
- Dropbox 0.10
- Pinterest 0.07
On Facebook
- Interactions for medical journals (in thousands of people (k))
- NEJM 25.2 k
- Science 15k
- JAMA 2.5 k
- Dermatology Page/Group interactions (in number of people)
- Dermatology News Daily 2700
- AAD 778
- JAAD 394
- JAMA Dermatology 133
- JID 23
- Comparing dermatology journals according to their presence in social media
- JAAD is on Facebook
- JID is on Facebook, Twitter, a podcast, and a blog
And yet the JAAD achieves the highest ranking. It is more a question of commitment to a social media (with all its characteristic features) than being on all the social media.
Contributors
Dr Christophe Hsu – dermatologist. Geneva, Switzerland
Source of information: 2014 (03) – Dellavalle RP, The benefits of being social: Doctor sites. 72nd AAD (American Academy of Dermatology) Annual Meeting (Denver, CO, United States of America)
