Atopic Dermatitis: a Short Summary
Facts about facebook
Most visited website in the world with 1.3 billion users
72 % visit the website at least once a month
829million daily users
Duration of each visit lasts on average 21 minutes
Facts about Twitter
1 billion users
550 million accounts
BUT 44% never tweeted
271million monthly users
average time per month 170 minutes
Each user has an average of 208 followers
All in all, Twitter and Facebook reach one third of the world population
This translates into widespread use of social media as a means of communication both personally and professionally
top journals on paper: Journal of Investigative Dermatology (JID), Pigment cell & Melanoma Research, Journal of American Academy of Dermatology (JAAD)
top journals on facebook: JAAD, JID, JAMA Dermatology (formerly archives of dermatology)
top journals on twitter: Dermatology Times, JAMA dermatology
Social media can impact journal reach (Impact factors). New concept: « Social Media Impact Factor »: reach more people and give more space for publications and for there to be quoted
- Journals are not very active yet and are late to understand this:
- only 12.7% of dermatology journals are present on facebook and 13% on twitter
- Some medical journals such as the New England Journal of Medicine accumulates 401000likes on twitter and facebook
- possible reasons:
- tighter budget and increasing costs
- Facebook and Twitter are more scructured for different type of content
- facebook
- table of content
- articles
- articles published online first
- updates
- clinical trials
- media
- direct communication
- twitter:
- short and specific topics
- timely and interesting commentaries
- job offers
- facebook
But never forget that social media is all about sharing with colleagues (and friends)
Contributors
Dr Christophe Hsu – dermatologist. Geneva, Switzerland
Source of information: 2014 (10) – Suppa M. EADV Annual Meeting, Amsterdam The Netherlands
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